OUR STORY
Founders
Lauren Urstadt
& Shari Swan
We began as a fashion brand with a traditional online store, selling through major department stores and producing pieces for large-scale productions. While we gained attention for our unique aesthetic, our designs were often considered too avant-garde for the mainstream retail market. Instead of conforming, we leaned into our creative identity—developing designs that were bold, unconventional, and true to our vision.
As our work grew, so did our reputation. Celebrities, musicians, film productions, creative directors, and stylists sought us out for custom designs that stood apart. Our distinctive approach soon caught the eye of innovators outside of fashion—particularly those in technology and product development who were looking for eccentric, forward-thinking solutions that could bridge creativity with function.
This evolution brought us to where we are today: a company dedicated to creating custom designs that rise above the ordinary. Whether in fashion, costumes, or performance gear for research and development, our focus is on streamlined, thoughtful, and carefully crafted products. Each piece is designed with durability, sustainability, and artistry at its core—proving that innovation and beauty can exist in perfect balance.
TODAY
We now specialize in creating custom designs that bring ideas to life across diverse industries. Our work spans from research and development for active gear—where innovation, performance, and functionality come first—to costume and fashion design for the entertainment and fashion industries, where creativity, storytelling, and visual impact prevail. What sets us apart is our product development expertise. We don’t stop at design concepts—we help turn ideas into prototypes and prototypes into products. Whether it’s active gear for research and development, costume and fashion design for film, gaming, or music, or performance apparel for demanding environments, we ensure every creation is functional, memorable, and production-ready.
At the core of our work is a commitment to our clients. We value confidentiality, creativity, and craftsmanship—delivering designs and products that are not only innovative but also uniquely tailored to each project.
Our designs are all conceptualized and produced in the United States. Our design studio is located in New York City.
Our commitment is simple: to push boundaries, honor creativity, and turn new ideas into reality.